Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

90 - Special Cannes Lions Edition 2025 Part 2 - Leading Retailers

Overline Episode 90

At Cannes Lions 2025, Time for a Reset went bigger,  recording a two-part podcast special in partnership with Nectar360.

Now, in Part Two, we’re turning the mic over to five retail leaders shaping the future of media, shopper experiences, and brand collaboration.

Together, they explore the evolving role of retail media — and why it’s no longer just a performance play. We dig into:

  • The biggest opportunities to create brand value and elevate the shopper experience
  • How retail media is moving up the funnel to become a more strategic part of the marketing mix
  • What brands still get wrong, and how retailers can help bridge the knowledge gap
  • The importance of seamless, omnichannel experiences
  • And what successful brand–retail partnerships really look like in 2025 and beyond

It’s a conversation full of honest insight, fresh perspectives, and actionable advice for brands looking to unlock the full potential of retail media.

We also asked our guests what’s caught their attention on La Croisette this year — from standout creative to the emerging trends shaping the future of marketing.

👉 If you missed Part One, be sure to check it out — featuring global brand marketers on the biggest shifts driving modern, full-funnel marketing.

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