Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands.
Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world.
From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing.
Each episode is a treasure trove of actionable takeaways and thought-provoking insights. Get ready to rethink your approach and position your brand for success.
Tune in for new episodes and discover how to lead the board agenda, unlock the true potential of marketing, and propel your organization forward.
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Episode 67 - Moving away from Marketing Jargon and Closer to Transforming Marketing into a Growth Engine with Caroline Harrison from HSBC UK
Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK. shares her views on:
- Caroline’s marketing reset: Simplify marketing jargon for more effective communication
- Pivoting marketing from a cost centre to a revenue engine
- Prioritising tasks for greater efficiency and effectiveness
- The relationship between performance and brand marketing
- The role of measurement and attribution in driving informed decisions
- Right housing: The fine balance between in-house and outsourced marketing activities
People who know Caroline professionally use brave, disruptive, dedicated, and passionate to describe her. She is fearless in asking the right questions and challenging the status quo. As a consummate digital marketer, she ensures that tangible and measurable results underpin digital performance.
Caroline provides authentic leadership and creates an environment of openness and trust. Her knowledge of digital marketing enables her to support both the vision and the day-to-day details. However, her passion for innovation and driving change is particularly inspiring. Caroline’s 20+ year career in digital marketing cuts across global brands like American Express, Barclays Bank, and HSBC UK.
The full transcript is available here.
You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.