Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands.
Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world.
From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing.
Each episode is a treasure trove of actionable takeaways and thought-provoking insights. Get ready to rethink your approach and position your brand for success.
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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Episode 66 - The Role of a CMO as a Growth Evangelist, with Aparna Sundaresh of Unilever
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu.
You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode.
Join them as they discuss:
- Aparna’s marketing reset wish: Aligning purpose and profit in marketing
- The need for brands to build authenticity, consistency, and commitment to their purpose to establish trust and credibility with consumers.
- The role of marketing technology and data in building e-commerce capabilities
- A shift in the buyer-seller relationship between CPGs and retailers and the role of retail media
- An industry shift toward data-driven decision-making
- Connecting upper and lower funnel activities to better understand data attribution
Aparna describes herself as a global citizen and C-Suite executive leader who believes that business can be a force for good. Her career is defined by creation and transformation while driving a commercial edge. She enjoys building brands, driving digital transformation, forging partnerships, and pioneering innovation. She has held C-suite positions at global and legacy brands like Unilever and Lipton.
The full transcript is available here.