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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Welcome to Time for a Reset, the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands.
We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting?
From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next.
Expect smart conversations, practical takeaways, and a fresh perspective on what it means to lead in today’s marketing landscape.
New episodes drop regularly.
Tune in, reset your thinking, and get ready to turn strategy into action.
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Episode 58 - Reinventing the Shopper Experience at the Intersection of Offline and Online with Seb Bardin of Coca-Cola
In this episode of the Time for a Reset: The Marketing Podcast, Paul sits down with Seb Bardin, the In-Store Experience Marketing Lead at Coca-Cola. Also known as The Coco-Cola Company.
They discuss the direct-to-consumer (DTC) space, the importance of first-party data, the traditional world of shopper marketing, and the integration of the physical and digital shopping experience.
Seb highlights the importance of continuous learning and having a growth mindset to stay future-relevant.
Join us as we:
- Discuss the need to develop a business mindset
- Examine the value of effective communication between teams
- Examine the rise of DTC and the opportunities it presents
- Evaluate the shift from specialisation to integration in marketing
- Assess the importance of a strong data strategy
Seb has over 16 years of digital marketing leadership experience at global brands like Shell, Sony, Unilever, and Coca-Cola. He is an expert in developing and executing digital, e-commerce, and media strategies.
Seb prides himself on his ability to help businesses grow and to drive value for consumers using an integrated end-to-end marketing approach and digital transformation throughout the funnel.
Enjoy listening to our #marketing podcast!