Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Welcome to Time for a Reset, the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands.
We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting?
From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next.
Expect smart conversations, practical takeaways, and a fresh perspective on what it means to lead in today’s marketing landscape.
New episodes drop regularly.
Tune in, reset your thinking, and get ready to turn strategy into action.
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Episode 47 - Empowering E-commerce: The Game-Changing Strategy for the Beauty Industry with Lou Bennett at Benefit Cosmetics
In this episode of our podcast, Paul sits down with Lou Bennett, the Marketing Director at Benefit Cosmetics. Lou has a wealth of experience in the retail sector and is passionate about breaking down silos in the industry.
Together, they delve into the importance of perspective in marketing and how Lou and her team at Benefit Cosmetics spend time in retail stores to get a real-life understanding of customer behaviour and experience. They also discuss the changing landscape of the beauty industry and how e-commerce has affected how Benefit Cosmetics approaches its go-to-market strategy in the post-pandemic era.
Tune in to hear about the importance of cross-functional collaboration in creating a seamless customer experience, the role of data and technology in driving customer engagement, and how Benefit Cosmetics is leading the way in this space.