.jpg)
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Welcome to Time for a Reset, the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands.
We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting?
From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next.
Expect smart conversations, practical takeaways, and a fresh perspective on what it means to lead in today’s marketing landscape.
New episodes drop regularly.
Tune in, reset your thinking, and get ready to turn strategy into action.
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Episode 42 - The Intersection of Marketing and Culture: Challenges and Triumphs. Helene Henderson, General Mills
In this episode, Athar sits down with Helene Henderson, Senior Brand Experience Manager at General Mills, to delve into marketing transformation. Helene has been in the food industry for over a decade and has spent the last 7 years at General Mills, where she has been instrumental in driving organisational design changes within the marketing department.
As someone with a background in sociology, Helene brings a unique perspective to the conversation, blending marketing and culture together to challenge traditional ways of thinking about consumers. She believes that using terms like 'targets' is damaging and instead advocates for viewing consumers as people within the context of their societies.
During the episode, Helene shares her personal insights and experiences in leading marketing transformation at General Mills. She reveals tried and tested strategies for gaining collective buy-in, and provides insights into how success is measured. She also candidly discusses some of the biggest challenges she has faced and how she overcame them.
Marketers can expect an honest, compelling, and thought-provoking conversation about marketing transformation at a company that has been in existence for over 150 years. Helene's unique perspective and wealth of experience make this episode a must-listen for anyone in the marketing industry. So tune in now and gain valuable insights into how to drive meaningful change in your organisation.