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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Welcome to Time for a Reset, the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands.
We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting?
From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next.
Expect smart conversations, practical takeaways, and a fresh perspective on what it means to lead in today’s marketing landscape.
New episodes drop regularly.
Tune in, reset your thinking, and get ready to turn strategy into action.
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Episode 41 - Breaking Silos, Building Success. Helen Owen, Tribe
Are you ready to learn the secrets of successful marketing transformation? In this episode of the podcast, Athar sits down with Helen Owen, VP Marketing of Tribe, to discuss the evolution of marketing in the Fintech industry. With 15 years of experience in the field, Helen is an established Fintech marketer and independent consultant, working with businesses of all sizes. As the Goodwill Ambassador of the European Women's Payments Network, she brings a unique perspective on the challenges of marketing in the Fintech sector.
Helen offers a fresh perspective on marketing, challenging the traditional notion of digital as a separate subset of channels and instead advocating for a holistic or integrated approach. She shares her experiences as an independent consultant, often observing the negative effects that silos may have on a business.
Listen as Helen and Athar discuss the challenges of proving marketing's value at the board table and the importance of gaining visibility into operational systems and funnel activity. Helen shares her experience at Tribe, a three-year-old Fintech firm, and offers valuable insights and pearls of wisdom that can be applied to any marketing profession.
Stay tuned until the end of the episode, where Helen openly shares her strategies for elevating marketing to the board table and provides valuable recommendations for fellow marketers. This is a must-listen for anyone in the marketing industry looking to stay ahead of the game and drive successful marketing transformation.