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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Welcome to Time for a Reset, the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands.
We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting?
From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next.
Expect smart conversations, practical takeaways, and a fresh perspective on what it means to lead in today’s marketing landscape.
New episodes drop regularly.
Tune in, reset your thinking, and get ready to turn strategy into action.
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Episode 36 - Why Radical Candor Is a Secret Weapon for CMO's: Unlocking the Secrets of Success, Mark Evans, Direct Line Group
Get ready to take your marketing game to the next level with this episode of Time for a Reset! Join Paul as he sits down with Mark Evans, Managing Director of Marketing & Digital at Direct Line Group, to learn from one of the industry's top leaders.
Mark shares his wealth of experience, from his early days at Mars to his leadership roles at HSBC and 118-118. He also offers valuable insights on imposter syndrome and the philosophy of radical candor, and how to create a culture that encourages open communication and feedback.
Mark also delves into the importance of Agile working and the mindset behind it, and shares his thoughts on data-driven marketing and how to make the right investment decisions. Plus, he offers his predictions for the role of marketing at the board level in the coming years.
Tune in now and discover the secrets to success in the fast-paced world of marketing from Mark Evans, a true expert in the field. With his in-depth knowledge and practical advice, you'll learn how to overcome imposter syndrome, create a culture of open communication, and stay ahead of the curve in data-driven marketing.
You'll also hear Mark's thoughts on the future of marketing and how to position yourself for success in the boardroom. This is an episode you won't want to miss, so tune in now and take your marketing skills to the next level with Mark Evans!