Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Welcome to Time for a Reset, the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands.
We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting?
From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next.
Expect smart conversations, practical takeaways, and a fresh perspective on what it means to lead in today’s marketing landscape.
New episodes drop regularly.
Tune in, reset your thinking, and get ready to turn strategy into action.
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers
Episode 33 - Putting Excellence and Innovation at the Heart of Marketing. Lex Bradshaw-Zanger, L'Oreal
Are you ready to take your marketing game to the next level? In this episode, Paul sits down with Lex Bradshaw-Zanger, CDMO of L'Oreal, one of the world's leading beauty companies.
Lex shares valuable insights on how L'Oreal has transformed and adapted to stay competitive in today's digital landscape. He delves into how matrix structures have enabled digital to be embedded across the company without creating silos, and how L'Oreal fosters a culture of innovation and experimentation.
But that's not all, Lex also shares his thoughts on the future of digital, including web3 and the Metaverse, and how companies can make an impact in the non-profit world. He shares one of his own initiatives that brings together CMOs to address children's well-being.
Marketers, don't miss this chance to hear from a marketing leader at one of the world's most successful companies, and gain actionable advice on how to stay competitive and make an impact in today's digital landscape.